There’s a version of a car dealership that exists purely to move inventory. Lum’s Toyota has never been that place. Rooted in Warrenton, Oregon, and shaped by more than 55 years of doing business along the North Coast, we operate with a belief that selling cars and serving people are really the same thing. That philosophy shows up in the showroom, in the service bay, and just as visibly, out in the community.
Why Community Comes First at Lum’s Toyota
Family-owned businesses carry a particular kind of accountability. When the owners live in the same towns as their customers, shop at the same stores, and send their kids to the same schools, the relationship between business and community becomes personal. That’s exactly the position we occupy on the Oregon Coast, and it’s a responsibility we take seriously.
Community involvement here isn’t a marketing strategy. It’s an extension of values that have defined Lum’s for decades. When local organizations need support, when schools need funding, or when families need a neighbor to show up, we’ve made it a priority to be there. The cars matter, but the connections built alongside them are what define what kind of business we actually are.
Rooted in the Oregon Coast: Local Ownership, Local Heart
The Oregon Coast has a distinct character. The communities here are tightly knit, and the people who call it home tend to value honesty and substance over flash. Lum’s Toyota has always reflected that character, earning trust through consistency rather than spectacle.
A Dealership Built on Pacific Northwest Values
David Lum founded Lum’s Toyota in 1969, rooted in his lifelong home of Astoria, OR. What began as a commitment to honest, personal service has grown into the leading auto dealership on the Oregon Coast. In 2008, we established our permanent home at 1605 SE Ensign Lane in Warrenton, OR, planting deeper roots in the community we’d served for decades. You can learn more about our family-owned roots and what’s guided us through more than half a century in business.
More than 55 years in the Toyota family means we’ve seen generations of customers come through our doors. Parents who bought their first car here have returned with their own children, and that kind of loyalty comes from treating people well, doing what you say you’ll do, and genuinely caring about the place you call home.
What It Means to Be a Truly Local Toyota Dealer
Lum’s isn’t part of a large corporate group or a national chain. Decisions are made locally, and our success is tied directly to the health of the communities we serve. Our team members serve in leadership roles on boards across Clatsop County, because being part of this community means more than operating a business here. It means having a seat at the table and working toward outcomes that benefit everyone on the coast.
That local identity shapes how we approach everything from inventory to customer service. When a neighbor buys a RAV4 or a Tacoma from us, they’re not just making a transaction. They’re starting a long-term relationship, and we take that seriously.
Giving Back Across Clatsop and Pacific Counties
Warrenton may be our home base, but our reach extends across Clatsop and Pacific Counties and into Southwest Washington. The North Coast is made up of small communities with real needs, and a dealership with our history has both the ability and the obligation to help meet some of those needs.
Our Monthly Non-Profit Program
Each month, our employees choose a local non-profit, make a donation, and wear matching shirts to show their support publicly. Then Lum’s matches the total amount raised, doubling the donation’s impact. This isn’t a one-time gesture. It’s a recurring, employee-driven commitment that keeps us connected to different corners of our community throughout the year.
The “12 Days of Christmas” and Year-Round Giving
Each year, our “12 Days of Christmas” program channels support to local non-profits and organizations during times of need. It’s one of the ways we make giving a sustained part of our culture rather than a seasonal checkbox. Our community focus centers on education, children, and health and wellness, and the organizations we support reflect exactly those priorities.
On the health and wellness front, we partner with the region’s medical foundations, including the Columbia Memorial Hospital Foundation, the Providence Seaside Hospital, and the Ocean Beach Health Foundation, whose annual golf tournament we’re proud to sponsor.
Keeping the Coast Clean
Our team shows up physically for the places we love. Every year, employees come together for an annual beach cleanup, picking up trash and helping keep Oregon’s coastline something to be proud of. On a quarterly basis, Team Lums volunteers to clean up Highway 101 in Warrenton, keeping the stretch of road that runs through our own backyard clean and welcoming for residents and visitors alike.
Celebrating What Makes the Coast the Coast
Some of our favorite ways to give back are the ones that bring whole towns together. Lum’s is a proud supporter of the Astoria Regatta, the Astoria Scandinavian Midsummer Festival, and the Clatsop County Fair, and we lend vehicles and transportation to the Miss Oregon program each year.
We also help sustain the institutions that give the North Coast its character: the Columbia River Maritime Museum, the Liberty Theatre in Astoria, and the Columbia River Symphony. These are the places and traditions that make this stretch of coastline feel like home, and we’re glad to help keep them thriving.
Supporting Schools, Youth Programs, and Families on the Coast
Few investments matter more to a community’s future than the ones made in its young people. Through our Lum’s Scholarships program, we award scholarships to graduating seniors in Clatsop and Pacific Counties through partnerships with Astoria High School Scholarship Inc., Warrenton High School Scholarships Inc., Seaside Scholarships Inc., Knappa Schools Foundation, and Ilwaco High School Community Scholarships. These are real, recurring investments in students who will shape what the Oregon Coast looks like in the decades ahead.
That support extends well beyond the classroom. Lum’s sponsors youth athletics in nearly every community we serve, backing Knappa Kids Athletics, Warrenton Kids, Seaside Kids, Astoria Future Fish, and the Naselle Sports Club across the river in Washington. Whether it’s a jersey, a field, or a season that wouldn’t happen otherwise, these are the programs that give kids on the coast somewhere to belong.
Beyond scholarships, we support educational initiatives and create career and work experience opportunities for local students. Lum’s serves a lot of families: parents looking for safe, reliable vehicles, young drivers buying their first car, grandparents wanting something dependable. Investing in those families outside the showroom is a natural extension of that relationship.
For families across the coast who need help making sense of a big purchase, we’re also available in Spanish, making Lum’s more accessible to a broader cross-section of the community we serve.
How Charitable Initiatives Shape the Way Lum’s Does Business
Charitable giving isn’t separated from our business at Lum’s Toyota. It’s built into the structure of how we operate. The monthly non-profit program runs on employee participation. The beach cleanups and highway cleanups involve our whole team. The scholarships are funded year after year, not as a one-time PR move, but because supporting local students is something we’ve committed to.
That structure matters. Sustained, specific programs require planning, budget, and accountability. By building giving into the operational rhythm of Lum’s, we ensure it actually happens consistently, regardless of what else is going on in the business.
Showing Up When It Matters Most
There are moments when a community faces something difficult: a natural disaster, an economic hardship, a tragedy that affects families. In those moments, the organizations and businesses that step up matter enormously. We have a track record of showing up when it counts, offering support that goes beyond what you’d expect from a typical car dealership.
That looks like sponsoring The Harbor’s annual Soup Bowl fundraiser, backing Clatsop County Special Olympics, contributing to Toys for Tots each holiday season, and supporting the Assistance League of Columbia Pacific. Different needs, different neighbors, but the same commitment to showing up.
Being a neighbor means being present not just during the good times, but especially when things get hard. The trust we’ve built over more than five decades is partly a product of that reliability.
Cars and Kindness: Why the Two Are Inseparable at Lum’s Toyota
The community work we do isn’t separate from the cars we sell. It grows out of the same values: genuine honesty and a real desire to do right by people. Every vehicle sold here represents a family trusting us to help them make a sound decision. Every service appointment is a chance to demonstrate that we’ll still be there long after the paperwork is signed.
Our gratitude to this community is real, and giving back is one of the most direct ways we can express it. The people of Clatsop and Pacific Counties and Southwest Washington have supported Lum’s for more than 55 years, and what we put back into this community comes directly from what they’ve given us.
Toyota builds vehicles well-suited to Pacific Northwest life. Capable trucks and SUVs hold up well in Oregon’s terrain, and fuel-efficient hybrids make a lot of sense for daily driving. We carry a full range of options for families at every stage, help customers find the right fit, and support them after the sale with a full service department staffed by trained technicians using genuine Toyota parts.
Come See Us in Warrenton and Be Part of Something Bigger
Lum’s Toyota is located at 1605 SE Ensign Lane in Warrenton, OR. The sales team is available Monday through Friday from 8 AM to 7 PM, Saturday from 9 AM to 6 PM, and Sunday from 11 AM to 6 PM. The service and parts department runs Monday through Friday from 8 AM to 5 PM and Saturday from 8 AM to 4 PM. You can reach us directly at 503-861-1144.
An Invitation to the Coast’s Community Dealership
If you’re curious about what we’ve been up to in the community or want to know about upcoming events and initiatives, we’d love to share. And if you’re in the market for a vehicle, browse our new Toyota inventory online or stop by next time you’re driving through Warrenton. When you buy from Lum’s, you’re supporting a dealership that puts its resources back into the coast. That’s a deal worth considering.
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