Our story began in 1969, when David Lum opened Toyota of Astoria. More than 50 years later, Lum’s Toyota is still family-owned, now in Warrenton, and in 2025 we earned Toyota’s highest dealer honor, the President’s Award, for the second year in a row and the 11th time in our history. Here’s what that recognition, and the community behind it, means for you. Read our dealership history or contact our team anytime.
Lum's Toyota Awards at a Glance: A Legacy on the Oregon Coast
Our recognition comes from three places: Toyota, which has honored our customer service with 11 President’s Awards; the national auto industry, which nominated our dealer principal for TIME Dealer of the Year; and the North Coast communities we’ve served for more than five decades.
David Lum was born and raised in Astoria. After selling cars and insurance, he opened Toyota of Astoria at the site of his family's former Lum Quing Grocery. Our permanent Warrenton location was established in 2008, and we serve Clatsop County, Pacific County, and Southwest Washington. Our About page uses the heading "Award Winning Service," and we treat that as a standard to live up to.
What this means for you: These honors reflect something you’ll feel the moment you walk in, a team that’s been earning customers’ trust on the Oregon Coast since 1969.
Toyota President’s Award: 11 Wins and Counting
The Toyota President’s Award is Toyota’s highest honor for its dealers, and it’s earned through the experience customers have with a dealership. In 2025, Lum’s Toyota received it for the second year in a row and the 11th time overall.
What the President’s Award Recognizes
The award recognizes dealerships that meet Toyota’s customer satisfaction standards, including Customer Sales Satisfaction and Customer Service Satisfaction. It reflects the whole ownership experience, from the day you buy to every service visit after, and covers far more than the day you drive off the lot.
A Tradition of Excellence
Dealers must meet Toyota’s requirements across a series of award categories, so excelling in one area isn’t enough: sales, service and customer satisfaction all have to measure up. Lum’s Toyota has met that bar again and again:
1996 and 1997: back-to-back wins
2007 through 2010: four consecutive years
2012, 2017 and 2021
2024 and 2025: back-to-back wins
That consistency, across three decades and generations of our family, reflects the dedication of our team and the loyalty of our customers and community.
What this means for you: When you buy or service your Toyota here, you’re working with a team Toyota has recognized for excellence 11 times, before and after the sale.
TIME Honors: What This Recognition Means for Lum's Toyota
Our family’s connection to one of the auto industry’s most prestigious honors spans two generations. In 2006, David Lum was recognized through TIME Magazine’s Quality Dealer Award program, the original name of today’s TIME Dealer of the Year award.
For 2025, Lori Lum, dealer principal of Lum’s Auto Center in Warrenton, was nominated for TIME Dealer of the Year, chosen to represent the Oregon Auto Dealers Association as one of only 49 nominees from more than 20,000 dealers nationwide for the award’s 56th year. Greg Remensperger, executive vice president of the Oregon Auto Dealers Association, made the nomination, and Lori was honored alongside her fellow nominees at the NADA Show in New Orleans.
The award recognizes the nation’s most successful auto dealers who also demonstrate a deep commitment to community service, and judges look at customer satisfaction, personnel training, sales and service performance, ethics, facilities and civic involvement. For our family, it’s a reflection of the values David Lum built this dealership on in 1969.
What this means for you: These honors speak to who leads our dealership and how seriously we take community service.
Local Awards and Community Recognition in Warrenton and Clatsop County
Locally, our recognition comes from the people we serve. Lum’s stores have been honored in local newspaper readers’ polls, but what we’re proudest of is how we show up for our neighbors across Clatsop County.
Local Business Honors and Community Involvement
Our giving centers on education and on children’s and health causes. Each year, Lum’s Scholarships honor graduating seniors in Clatsop and Pacific Counties based on academics, leadership, extracurricular activities, work experience and community involvement. We’ve also supported the SMART (Start Making A Reader Today) program, the Gearhart playground project and Camp Kiwanilong on Long Lake in Warrenton, where Lori Lum has worked to make the camp accessible for children with disabilities.
Our donation-request committee meets on the first and third Tuesdays of each month. Through "Pitchin' In," employees pick a nonprofit each month and we match their donation. The "12 Days of Christmas" campaign supports food banks and veterans' groups, along with local families. We also back student sports and art programs, car-seat safety events, and veterans' breakfasts.
Employees clean up Highway 101 quarterly, from Ensign Lane toward Camp Rilea, plus beaches near the Peter Iredale. We also offer a no-cost "Degrees at Work" education program for our own employees.
David Lum's Legacy and Local Leadership
David Lum's story starts with a family grocery in Astoria and grows into a dealership his three daughters now help lead. Lori and her sisters Julie and Pam work alongside their parents. His 2006 honor was personal recognition of his leadership, and we keep it distinct from anything the business has earned.
That service continues. Lori Lum served four years on the Seaside School Board, helping secure funding for a new school facility, and is secretary of the Oregon Auto Dealers Association board. Lum family members serve on boards across Clatsop County.
What this means for you: You are dealing with neighbors who live and volunteer where you do.
What Lum's Toyota Awards Mean for Your Car Buying and Service Experience
Recognition counts when it shows up in how we treat you. Our approach is straightforward, and we offer Spanish-language support for English- and Spanish-speaking customers. Reach out to our team anytime.
Sales, Used Cars, and Transparent Support
We offer new and used vehicles, financing, and trade-in assistance. You can browse new Toyotas, see Lum's Toyota used cars, or look at Toyota Certified Pre-Owned options. You can also start a financing application online.
Whatever you buy, get an itemized, out-the-door quote in writing. Compare it with the advertised price, and ask us to explain any difference. Judge financing and trade-in terms separately from the vehicle price. For used vehicles, we’ll walk you through condition records, vehicle history and warranty terms, the same transparency that’s earned us Toyota’s President’s Award 11 times.
Service and Ownership After the Sale
Wet roads and salty air make coastal driving rough on vehicles. Our service center handles oil changes, tire rotations, brake inspections, battery replacements, engine diagnostics, and transmission repairs. Our technicians complete Toyota factory training and use factory diagnostic tools for Toyota systems. We install Toyota Genuine Parts and provide a written estimate before work begins.
While you wait, you will find a shuttle, waiting area, free Wi-Fi, a restroom, wheelchair-accessible space, and credit-card payment. You can schedule service online. Service hours are Monday through Friday 8 AM to 5 PM and Saturday 8 AM to 4 PM.
What this means for you: Expect clear estimates and communication, and confirm any coverage or warranty terms in writing.
Experience Award-Winning Service at Lum's Toyota
Eleven President’s Awards and more than 50 years on the Oregon Coast all come down to one thing: how we treat you when you walk through our doors. Come experience it for yourself at 1605 SE Ensign Lane in Warrenton, and contact our team to set up your visit.
Learn More About Our History, Browse Inventory, or Contact Our Team
Read about Lum's Toyota, browse our inventory online, or contact us to request a quote or arrange a test drive. Call sales at 503-861-1144. Sales hours are Monday through Saturday 9 AM to 6 PM and Sunday 11 AM to 6 PM.
Frequently Asked Questions About Lum's Toyota Awards
What is the Toyota President’s Award, and how many has Lum’s Toyota won? It’s Toyota’s highest dealer honor, recognizing dealerships that meet its customer satisfaction standards for sales and service. Lum’s Toyota has earned it 11 times, most recently in 2024 and 2025.
What do these awards mean for my experience? They reflect the standards our team works to every day, from your first visit through every service appointment, and we’ll always give you current pricing and terms in writing.
Did Lori Lum win TIME Dealer of the Year? Lori Lum was a nominee for the 2025 TIME Dealer of the Year award. We are grateful for the recognition.
What TIME honor has David Lum received? David Lum received the Time Magazine Quality Dealer Award in 2006.
Does Lum's Toyota have a local business award? Lum’s stores have been recognized in local newspaper readers’ polls, and our community programs and scholarships reflect our commitment to Clatsop County.
Where can I see your history? Our dealership history is on our About page, covering Toyota of Astoria in 1969 through Warrenton today.